The Ouya (/?u?j?/ OO-y?), stylized as OUYA, is an Android-based microconsole developed by Ouya Inc. Julie Uhrman founded the project in 2012, bringing in designer Yves Béhar to collaborate on its design and Muffi Ghadiali as VP of Product Management to put together the engineering team. Development was funded via Kickstarter, raising US$8.5 million, becoming one of the website's highest earning projects in its history.
Units started to ship to Kickstarter backers in March 2013 and were released to the general public in June 2013. It featured a store for applications and games designed specifically for the Ouya platform, the majority of which were casual games. Out of the box, Ouya supports media apps such as Twitch and the Kodi media center. It runs a modified version of Android Jelly Bean, with rooting being officially encouraged. The console's hardware design allows it to be easily opened up, requiring only a standard screwdriver for easy modding and possible hardware add-ons.